Medium: Audience Engagement Traces its Success Back to its Content

Here is a snippet of what I learned at, a technology company that provides digital publishers data analytics and insight. You can read the full article here

One of the many themes we touched upon this week was audience engagement.
On Friday, we spoke with Kelsey Arendt, Customer Success Manager at, who was no stranger to this concept and how to successfully do it. For digital publishers the first thing is to understand data, and this is where comes in.
Thanks to, we’ve gained insight on what keeps most readers coming back for more: great storytelling. So good news, journalists… Our jobs are safe....




Shirley ChanComment